In a new commercial advertisement by Samsung, the company mocked Google Pixel 2 XL for its screen woes that had been reported by many users. The South korean giant released a 30 second video on Youtube in which many of the renowned tech vloggers can be seen talking about display in flagship Samsung smartphones like Galaxy S8, Galaxy S8+, and Note 8.
The video has been uploaded by Samsung Mobile USA.
"If you guys use Samsung devices, you know they make the best displays. Somehow, they keep getting better at this," the video said.
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Samsung released the commercial video merely days after users complained about screen burn-in issues on Pixel 2 smartphones. Google, in a statement to The Verge, said that it is aware of Pixel 2’s screen issues ad the company is "actively investigating" these claims.
The launch of Alphabet Inc's second-generation Google Pixel smartphones has been hampered by display screen problems and pricing and shipping issues, prompting the company to open an investigation and issue multiple apologies to customers.
The Pixel 2 and Pixel 2 XL, which start at $649 and debuted in stores on Thursday, are the lynchpin of Google's efforts to take on Apple Inc's iPhone directly. Early Pixel 2 users have voiced frustration with mishaps, including a potentially serious problem with the screen. Google said on Sunday it is investigating whether graphics are burning into the display of the Pixel 2, following a report on the AndroidCentral blog detailing the issue after a week of use. Burn-in, which usually becomes a problem only after several years of activity, can make it difficult to see information on the display.
Google likely would need to halt production if there is problem, said Ryan Reith, a mobile device analyst at research firm IDC. "We take all reports of issues very seriously, and our engineers investigate quickly," Mario Queiroz, Google's vice president for Pixel product management, said in an emailed statement to Reuters. "We will provide updates as soon as we have conclusive data." The investigation follows Google's acknowledgement that it may introduce new software to respond to users' concern about a blue tint to the Pixel 2 XL's 6-inch screen. The device incorporates new OLED display technology, which Google described as offering "a more natural and accurate rendition of colors."
Reviewers and users in online support forums have also reported a clicking noise during calls and poor Bluetooth connections between the Pixel 2 and other devices. Google did not immediately comment on the issues. On Friday, the company vowed to reimburse an undisclosed number of people who were charged $30 extra for the Pixel 2 by a Verizon Wireless reseller operating at Google pop-up stores in the United States.
