Leading global content company, Zee Entertainment Enterprises Ltd (Zeel) has been named as one of the top 100 ‘India’s Best Companies to Work For 2017’ as well as the best company to work for in the media industry, in a study conducted by Great Place to Work Institute and The Economic Times.
Praveer Priyadarshi, chief people officer, Zeel, said, “This prestigious recognition highlights our commitment towards fostering a high-performance creative culture across the organisation. We aspire to become the leading global content company from the emerging and international markets, and our people represent our sharpest competitive edge.”
He added that Zeel's underlying ethic and brand positioning is 'Vasudhaiva Kutumbakam – The World Is My Family' and the company strongly believes that family begins at home.
“To achieve our ambitious goals, we will continue to focus on our employees, whom we consider as our most important assets, with the belief that growth will only occur when employees are encouraged to experiment with new ideas, take challenges and perform with pride. Our organisational practices, our people philosophy, and our employee recognition programmes are geared towards strengthening our people culture and building a more unified, diverse, creative organisation,” he said.
The award was accepted by the HR team led by Praveer Priyadarshi, on behalf of Zee, from Shreejit Mishra, chief operating officer, Bennett Coleman and Co Ltd at a glittering ceremony in Mumbai.
According to Zee, a conscious effort is put in to attract, nurture and develop world-class talent who will fuel the next level of growth. The people philosophy centres around Samwad, which focuses on regular conversations between employees and their managers, and helps build better working relationships within teams. Other notable initiatives include Zeelompics, an employee-recognition programme, where high performers in each role are recognised for their exemplary performance as ‘Heroes’, and ACE, the high-potential development programme to identify top-notch talent from performers in the organisation.
Furthermore, to build a democratic culture and an environment of trust, the performance of all businesses is shared with employees on a quarterly basis through a webcast led by the managing director and chief executive officer, followed by a Q&A session with employees in India. Employees are also groomed to adapt to a dynamic environment through multiple training programmes conducted regularly.
These programmes, aimed at employees at all levels, include technical workshops as well as behavioural workshops focused on decision making and execution excellence, and leadership programmes for executives from top Indian business schools.
