Zee Entertainment Enterprises Limited (ZEEL) on Monday announced the launch of its new Corporate Brand Film based on its identity ‘Vasudhaiva Kutumbakam – The World is My Family’.
The film reiterates ZEE’s role as a global brand, a cultural ambassador, uniting people in India and across the world through its wide network of 33 domestic and 36 international channels.
Speaking on the new brand film, Roland Landers, Head – Corporate Brand, ZEEL said, “In its journey of 22 years, ZEE has made a significant place in the hearts and minds of millions of viewers across the world. Through this film, we not only cherish their presence, but also welcome the world to be a part of this family.”
Satbir Singh, Chief Creative Officer, FCB Ulka, the communications agency that created the film said, “ZEE is today this massive family with millions of family members around the world, connected through highly engaging television and movie content. We are celebrating this inclusive value of Vasudhaiva Kutumbakam, or the World is a Family, with this film.”
In 2013, Zee Entertainment unveiled its Corporate Brand positioning and identity, 'Vasudhaiva Kutumbakam'. This year too, ZEE has launched a corporate film building on the same idea.
The film will be aired LIVE on all ZEE Entertainment and ZEE Media channels starting May 18, 2015. The film’s roll-out will be supported by a print ad as well as intensive promotion on YouTube and other social media platforms.
Watch the brand film here:
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