In an initiative to make theatre available through various viewing platforms, Zee Entertainment Enterprises Limited (ZEEL) is all set to launch 'Zee Theatre'. Once this is launched, ZEEL will become the first Indian media and entertainment company to foray into the theatre production.
ZEE will make sure the theatre is available to people across various platforms such as internet, mobile, DTH, television, in-flight, screenings at multiplexes and educational institutes in addition to existing on-ground performances.
The company plans to produce over 100 plays over next three years by collaborating with renowned playwrights and theatre honchos.
"With Zee Theatre our vision is to preserve this heritage and take these timeless stories to audiences across the country and the rest of the world. It is a very proud moment for us to be able to bring theatre to mainstream entertainment and give the industry its due", said, Punit Goenka, MD and CEO, ZEEL.
The company will portray works from renowned playwrights such as Mohan Rakesh, Jaywant Dalvi, Vijay Tendulkar, Surendra Verma, Mahesh Dattani, Ranjit Kapoor, Shafaat Khan and many others from Hindi, Marathi, Gujarati, Bengali and English theatre.
Goenka further said, "With Zee Theatre we are opening up a new genre for multiple screen consumption. This is in line with our strategy of offering differentiated content to our discerning audience base”
"With Zee Theatre we aim at nurturing this rich content for present and future generations to continue the legacy, which has been cherished by veterans for decades", said, Shailja Kejriwal, Chief Creative, Special Projects at ZEEL.
