Zee Entertainment Enterprises (ZEE), the country’s largest content provider, has unveiled its new corporate brand identity that positions the company as one of the world, for the world.
The new brand logo includes the famous maxim ‘Vasudhaiva Kutumbakam’ or ‘The World is my Family’ / shared humanity, reflecting the corporate’s increasing global footprint over the last 20 years, said Punit Goenka, ZEE’s MD and CEO.
“ZEE is a cultural ambassador uniting millions of people in India and across the world through entertainment. As a global citizen in this rapidly connecting world, ZEE has embraced this maxim – Vasudhaiva Kutumbakam – as a belief. A cosmopolitan thought that is relevant even today, it shapes our values. It guides our actions. It defines our purpose. And today, we’re proud to proclaim it to the world,” said Goenka.
ZEE’s global family comprises 670 million people comprising viewers, shareholders, partners and other stakeholders. Hopefully, they will all grow stronger by imbibing this ‘world is my family’ philosophy, said Goenka.
The new identity now encompasses the ZEE group’s news and digital business verticals, bringing them under one umbrella brand called Zee Media. It will be taken across all communication touch-points in India and across the world.
