Reliance Big TV to offer DTH gaming with UTV unit

Reliance Big TV, the direct to home arm (DTH) of Reliance Communications Ltd, has signed a pact with the gaming unit of UTV Software Communications Ltd to offer DTH gaming services in India.                                        

As per the agreement, UTV's unit, Indiagames, will offer gaming services on Reliance Big TV's DTH platform.                                           

"iGames signifies our focus to further enhance and monitize our VAS (value added services) capabilities," Sanjay Behl, chief executive officer, Reliance BIG TV said in a press rlease.                                           

Reliance Big TV will offer the DTH gaming service as part of its interactive services.                                           

Reliance Big TV and Indiagames will offer eight different games across multiple genres.                                           

Contributions from VAS, which currently account for less than 5% of BIG TV's business revenue, will double during the next fiscal, the statement said.