Have you always thought to yourself what is blogging? Do you often wonder how you can turn it into a career? Top bloggers from all around the world blog about everything under the sun. From fashion and food to technology and lifestyle, there is no limit to what you can blog about and how much you can blog.
Aashna Shroff runs a blog titled ‘The Snob Journal’. She is an award-winning blogger based in Mumbai with almost half a million following her work. When we asked her about her views on blogging, she said, “It has to just be an extension of your personality.”
Most people blog because it’s their hobby. However, if you pursue it seriously, you’ll have the opportunity to collaborate with big brands. You can turn blogging into a profession where you get flexible timings and to be your own boss.
Social media has contributed largely to the boom of blogging as a career option. This is especially true in India, which has one of the largest chunks of internet users. Today, a blogger can earn anything from a few thousand to more than a lakh for a couple of posts.
When asked about the advice she would give to young and aspiring bloggers, Aashna says, “Blogging doesn’t feel like working because I love what I do. You have to pick one thing that you love and focus on that. Share your opinions on things that matter and things your audience wants to know. Even though the Indian audience is more inclined toward visual stuff, blogging is not just about sharing pictures. There are many people who write blogs because they love writing.”
Like Aashna, most people pursue blogging because they are passionate about a certain thing. Even though it is a new career, it has great potential in India as more and more brands are looking to associate with bloggers who have a large following. To be successful, you need to find your niche. There is no place for copycats in this space.
POTENTIAL
- It has great potential in India as more and more brands are looking to associate with bloggers who have a large following
- The scope is great if you choose to write about tech, travel, fashion, and lifestyle. But, if you write about a lesser-known space, you can make it even bigger
In Association with www.careerNinja.in
