Meet Indian genius, born in a small town, now driving AI innovations of Google, she is from...

Written By Nikita Shahi | Updated: Jul 18, 2024, 08:17 PM IST

Fulara's impact at Google has been profound, particularly in scaling products like Recommendations AI, now integrated into Google's Vertex AI Search.

Joining Google in 2017, Fulara's career trajectory reflects both determination and a passion for technology that has reshaped digital landscapes.

In a remarkable journey from the small town of Sangli, Maharashtra, to Silicon Valley, Aqsa Fulara has carved out a significant role at Google as a key player in scaling AI and machine learning technologies. Joining Google in 2017, Fulara's career trajectory reflects both determination and a passion for technology that has reshaped digital landscapes.

Raised in a community where women pursuing higher education away from home was discouraged, Fulara defied norms to study at Walchand College of Engineering, Sangli. Her journey continued to the University of Southern California (USC), where she earned a master's degree in engineering management, followed by experiences at Stanford University that honed her practical skills in cutting-edge technology.

"I was driven by a curiosity to solve complex problems," Fulara shared, reflecting on her journey into AI and ML. This passion led her to develop projects like predicting traffic congestion and enhancing congestion management strategies.

Fulara's impact at Google has been profound, particularly in scaling products like Recommendations AI, now integrated into Google's Vertex AI Search. Her contributions extend to innovative products such as Team Workspaces and Looker Studio Pro, which enhance business intelligence capabilities by providing custom recommendations and data insights.

"Google's culture of innovation has been pivotal," Fulara emphasized, highlighting the company's support for creativity through initiatives like 20% projects and hackathons. This environment allowed her to pivot into product management, leveraging AI expertise to deliver customer-centric solutions.

Managing AI product development comes with challenges, including uncertainty and technical complexity. Fulara navigates these by fostering a culture of experimentation and agility, emphasizing rigorous testing and adaptive strategies to drive informed decisions.

Looking forward, Fulara envisions generative AI and personalized recommendations as transformative in the next decade, revolutionizing data accessibility and collaborative workflows across industries.