Here's a look at how the makers used innovative strategies for the pan-India promotional campaign of Prabhas, Amitabh Bachchan, Deepika Padukone, and Kamal Haasan-starrer Kalki 2898 AD.
Directed by Nag Ashwin, Kalki 2898 AD is one of the most-awaited films as India's biggest actors - Prabhas, Deepika Padukone, Amitabh Bachchan, and Kamal Haasan - are leading the sci-fi action drama. To heighten the curiousity of the film at the pan-India level, the makers devised these innovative and interesting strategies in its promotional campaign.
1. Bujji & Bhairava animated series
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The makers provided a glimpse of the world of Kalki 2898 AD with its prelude animated series titled Bujji & Bhairava. The series, streaming on Amazon Prime Video, explored the friendship between Prabhas’ Bhairava character and his futuristic vehicle Bujji.
2. Bujji launch in Hyderabad
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In a grand, one-of-a-kind launch event in Hyderabad, Kalki 2898 AD unveiled its fifth hero and futuristic vehicle, Bujji. Prabhas made a smashing entry by crashing through a huge wall with Bujji, kicking off the film’s grand promotional campaign.
3. Amitabh Bachchan’s character unveiling in Nemawar
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Amitabh Bachchan’s character unveiling as Ashwatthama in Kalki 2898 AD took place through a monumental projection at Nemawar, Narmada Ghat in Madhya Pradesh, as it's still believed that Ashwatthama walks the grounds of Narmada.
4. Amitabh Bachchan announces T20 World Cup Ka Shankhnaad
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Amitabh Bachchan as Ashwatthama delivered a powerful message for the Men In Blue for the T20 World Cup 2024, which is currently happening in West Indies and United States of America, in the special video titled T20 World Cup Ka Shanknaad.
5. Kalki 2898 AD release date announcement with new poster
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Along with the release date announcement, a striking new poster featuring Amitabh Bachchan, Prabhas and Deepika Padukone standing against a vast battlefield backdrop was unveiled, hinting at an epic cinematic experience.
