Actor Akshay Kumar has been roped in by whisky brand McDowell Signature as its new brand ambassador for its campaign "Success is living in the spotlight".

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"I am delighted to be a part of the Signature brand campaign as it wonderfully captures the key facets of a successful man. Like the signature man in TV campaign, my life is always in the spotlight due the success I have achieved in my profession over the years," Akshay said in a statement.

"Therefore, I urge my fans to dream big but to not lose their individuality and leave their own signature on the world. The results and success will follow," he added.

The 45-year-old will feature in a 13-week TV campaign that will go on air this month.