Colgate-Palmolive(India) Limited, on Thursday officially announced Bollywood star Anushka Sharma as the new brand ambassador for Colgate Active Salt.
Seen in the brand new TV ad, the actress with a beautiful smile will essay the role of the reporter who does the surprise entry in Bollywood style, and asks ‘kya aapke toothpaste mein namak hai’. This also means Anushka has joins her ex Ranveer Singh, who is also the face of the brand's other product. While Anushka will endorse Colgate Salt, Ranveer endorses Colgate Maxx Fresh.
Anushka Sharma said, “I’m very pleased to be associated with an iconic brand like Colgate, the brand that I have been using since my childhood. Colgate Active Salt is a modern oral care solution with a traditional twist that personifies my values. I had a great time shooting the new TV ad, I think the ad is very quirky. I feel that the creative interruption format of the TV ad is very different and engaging for the audience. I’m very excited about the TV ad launch and I am looking forward to see what people think of the ad I have shot.”
