The ready-to-cook range of Kellogg’s Oats in India are all set to launch the new campaign with Ranveer Singh, their new brand ambassador. The campaign will feature him and fitness icon in a ‘garma-garam’ role in the new TV Commercial.
Talking about the association with Kellogg’s Oats, Ranveer Singh said, “I am so thrilled to be associated with an iconic brand like Kellogg’s and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings. I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was also a lot of fun working on this awesome campaign!”
(Youtube Screengrab)
Commenting on the announcement, Sangeeta Pendurkar, Managing Director, Kellogg India, said, “We decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled. The vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’. We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner.”
Ranveer has been grabbing eyeballs lately for his tweets. The TVC is clearly inspired by the media frenzy on Ranveer's social media updates. Speaking about the campaign, Nandita Chalam, Senior Vice President & Executive Creative Director J Walter Thompson said, “The idea behind the campaign is inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer Singh and the TVC reflects this in a humorous and witty way. We are very happy with the end result and are confident that consumers will enjoy Ranveer and Kellogg’s Oats in a new garma-garam avtaar”.
Without much ado, watch this garma-garam TVC right here:
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