Bollywood movie Race 2 has generated Rs100 million in revenues in about six weeks of running in Pakistan.
The multi-starrer movie, featuring Deepika Padukone and Saif ali Khan, which was released late February, has smashed all previous box office records of Indian films in Pakistan, reports The Express Tribune.
Previously, Salman Khan starrer Dabangg had grossed Rs80 million, while Bodyguard and Don 2 earned Rs60 million and Rs80 million respectively.
Managing Director of Atrium Cinemas, Nadeem Mandviwalla, believes that the business of Race 2 at the box office is a welcome change for the Pakistani cinema industry.
He said the cinema industry has achieved 50% of its 'ultimate target' in five years and the remaining 50% will be achieved sooner than that. He said that the ultimate goal of Pakistani cinema is to make the market lucrative for foreign films.
Mandviwalla said a film cannot gross more than Race 2 in the present setup of the Pakistani cinema industry. He said the cinema industry in Pakistan will be able to double its market potential in less than five years considering the pace with which screens are being multiplied
He also said that Race 2 was released at a time where there was hardly any significant Indian film playing at cinemas, resulting in such a healthy economic return.
