Tiger Shroff, whose fan following consists of a major chunk of children, has been roped in as the brand ambassador of a soon-to-be-launched kids entertainment channel. This will be the actor’s debut association with the small-screen. Tiger has already shot for the brand film and theme song with kids a few days ago. It has been choreographed by Paresh, who had earlier directed Tiger in the Befikra music video and other film songs.
Says a source from the sets, “Tiger enjoyed shooting with kids. Between the breaks, kids were trying to impress Tiger with their dance moves, backflips and cartwheels. They kept asking him for his feedback.”
Leena Lele Dutta from SPN Kids Genre says, “We are excited to have Tiger as Sony YAY!’s brand ambassador. Kids, across the country, relate to him and consider him as their icon. Given his affinity with kids, we could not have found a better representative for our channel.
