In this day and age, where actresses of all hues including Priyanka Chopra, Parinieeti Chopra, Katrina Kaif and Madhuri Dixit are falling over themselves to dissociate themselves from the F-word, a leading daily - which has the trouble understanding the concept of consent when it comes to publishing cleavage pics - published an article titled Kyaa Kool Hain Hum 3’s naughty song gets a feminist touch. The article goes on to claim that Ekta Kapoor is a feminist who's spearheading the women's empowerment movement. Apparently the song Oh Boy from Kya Kool Hai Hum 3 is proof of that. 

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A copy in the leading daily claimed: “Women empowerment is rearing its head and how. Feisty film producer Ekta Kapoor is spearheading this movement. A naughty track from her porn-com 'Kyaa Kool Hain Hum 3', which releases on January 22, is being noticed for its titillating lyrics. The song, featuring Mandana Karimi with Tusshar and Aftab Shivdasani, has the Iranian beauty lip syncing to 'Oh boy you are my soft toy'. But the original lyrics were 'Oh boy I am your soft toy'. When Ekta heard the song, she told music composers Sajid-Wajid that she loved it but felt the need for one change. Instead of the girl taking a weaker position, Ekta suggested that she should get the upper hand. So, the lyrics were changed accordingly; the song was re-recorded and then shot.”

Exactly how is this women's empowerment or feminism? So you decided to change "Oh boy I am your sex toy" to  "Oh boy you are my soft toy' and try to pass it off as feminism?

Of course this isn't the first time, Bollywood has tried to jump on the feminism wagon and the last time they tried, it was Jazbaa where Sanjay Gupta tried hard to convince us that Mumbai was a city with green skies and people who wear jackets all day. While we've had some delightful movies  like NH 10, more often than not Bollywood fails to grasp feminism. 

It's even more ironic when you consider the fact that the person in questions is Ekta Kapoor, whose regressive serials have probably set us back by generation or two. Ekta will have to try harder, much harder to champion the cause of feminism.. Here are some suggestions: 

1) Stop normalising violence against women on your shows.

2) Let a woman have an identity which isn't defined by by her male relatives or partners.

3) Show women outside the kitchen with proper careers.

4) Show consensual relationships where partners are equals. 

5) Stop showing women as servile creatures.

Here's the 'feminist' song in question: 

For the uninitiated, feminism is the belief that men and women should have equal rights and opportunities. Here's how Twitter reacted to Ekta Kapoor 'feminism':