Tamil superstar Ajith Kumar's upcoming film Yennai Arindhaal has been creating ripples from the day the first poster of the film was launched on October 30, 2014. Devoted fans on Twitter worked hard to make #YennaiArindhaal trend. The hashtag continued to trended for three days and was in Top 5 hashtags on Twitter. The film stars Ajith with Trisha and Anushka Shetty, and is directed by popular Tamil director Gautham Menon.
The audio launch of the film has been planned on January 1, 2014. Reports say that since Ajith is not a fan of grand events to promote films, the launch will be online, and the Music CDs will hit the market on the same day.
But his fans have planned something completely different to celebrate the audio release as well as bring in the New Year. Reportedly, the fans have organised a function on Chennai Ritchie's Street at 10 am on New Year Day to celebrate the audio release. Activities like cake-cutting and bursting crackers are on the agenda for the day. The same kind of an event has been organised at various places in Tamil Nadu like Coimbatore, Madurai and Tirupur.
To promote this event, #Party2015WithYennaiArindhaal has been trending on Twitter. On December 31, this hashtag has topped even hashtags like #ThankYouDhoni and #PKDebate. The fans are showering all their love on their 'Thala' (Leader) on Twitter to create more buzz about the film
