'Road to Sangam' ties up with India Post

In a unique initiative, Road to Sangam, which is all set to release on January 29, has entered into a marketing tie-up with India Post.

"This is the first time in the history of Indian Cinema that India Post has associated with any film in such a manner. They are giving us full marketing support with ads in leading papers, and have also promised ads in all leading general entertainment channels. They are also giving the film the honour of a special cover of the film, and have even offered to put posters in all the post offices too," said director Amit Rai.

Producer Amit Chheda said, "It's the magic of Mahatma Gandhi, and the way we have imbibed his principles in contemporary current scenario. The postal department liked the way we have used a postcard in the script, and in all our marketing activity. I am happy that I accepted the script of Amit Rai, although the subject was very sensitive and tricky to handle while filming."

Directed by Amit Rai, the film stars Om Puri and Paresh Rawal among others.

On the film, which has earned accolades at film festivals in India and abroad, Rai said that the story is about an urn of Mahatma Gandhi's ashes which is discovered in the vault of a National Bank as late as in 2000.

Bapu's grandson Tushar Gandhi decides to immerse the ashes in Sangam at Allahabad. He wants to carry the procession on the same truck that had carried Bapu's ashes in 1948.

A god-fearing, devout and renowned Muslim mechanic named Hashmat Ullah (Paresh Rawal), is entrusted the job of repairing an old V8 Ford Engine, unaware that it was once used to carry ashes of Mahatma Gandhi to immerse in the holy 'Sangam' of the rivers Ganga, Yamuna and Saraswati. Its historic significance becomes Hashmat Ullah's bane and salvage.