Until a few years ago, Diwali was the big Bollywood release date. Salman Khan who makes his own rules, decided not to clamour for that release week and opted for Eid day to release his films.
He struck gold, over and over again (Wanted, Bodyguard and Ek Tha Tiger).
So much so that now Eid has become the biggest release week, which most actors are now vying for. Last year, Salman decided not to appear on Eid day making way for Shah Rukh Khan and Rohit Shetty’s Chennai Express which went on to become the biggest money spinner in Hindi cinema, breaking all records. Now Salman wants to claim his Eid date back.
While his film Kick with Sajid Nadiadwala will release on Eid 2014, he has also announced that in 2015, on Eid day, he will release a Being Human production, to be directed by Kabir Khan. The heroine of this film is yet to be finalised.
The date has been synonymous with churning out hit films. His films that release during Eid give enough reasons to other filmmakers to not release their films around that time. After the positive results, Khan and his new director Nadiadwala decided to release their film Kick next year on Eid.
Reveals an insider, “Yes, it’s true, Salman is going to star in his Being Human production and it will be directed by Kabir Khan. Things have fallen into place and he will be coming in Eid 2014 as well as 2015. Why should he give up a date that he makes magic in? All his fans wait for his films on Eid, and he doesn’t want to disappoint them.”
Meanwhile, Salman’s next film Jai Ho, directed by his brother Sohail, releases on January 26, 2014.
