Watch: Apple's first Indian TV ad for iPhone 6 is delightful

Written By DNA Web Team | Updated: Jul 22, 2015, 12:42 PM IST

The ad has been directed by Phantom's Vikramaditya Motwane.

India has finally got its first iPhone 6 ad. The ad is the first Apple ad made in an Indian context and has been conceptualised by Leo Burnett India.

The one minute long ad beautifully captures the atmoshpere of a wedding but is far from loud. Instead the ad focuses on the bride and groom indulging in a chat right before their wedding ceremony.

Directed by Phantom's Vikramaditya Motwane, it showcases features of the iPhone 6 and makes it immensely watchable with great camerawork and beautiful background.

"We know how hard it is to wait for something special."

You don't say, Apple!

Watch the ad here: 

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Apple is known for its well crafted ads. One of its best known ads is the one aired during the SuperBowl in the US in 1984.

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Apple's 'Think Different' campaign was a turning point in establishing the company's brand.

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What else does it have in store for its Indian consumers?