ZEE Entertainment Enterprises Limited (ZEEL) has launched its ‘ZEE is Green’ initiative to make the set up behind the camera an eco-friendly environment.
The mission of ‘ZEE is Green’ is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. The pilot project under this initiative was the successful greening of the set of &TV’s popular show Gangaa.
Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.
Other measures adopted include the use of eco-fonts to print scripts which will reduce ink consumption by approximately 35%, the installation of water coolers with RO purifier to eliminate the use of 20 litre plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.
Speaking on this initiative, Punit Goenka, MD & CEO, ZEEL said, “Every industry has environmental responsibilities and the Media & Entertainment Industry is no exception. Film making and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With ‘ZEE Is Green’ we aim to translate our environmental commitment into action by integrating sustainability across our organisation, in front of the cameras as well as behind it.”
Discussing the initiative, Roland Landers, Chief Brand Officer, ZEEL commented, “In line with our corporate brand philosophy of ‘Vasudhaiva Kutumbakam’, ZEE has been embracing the world as One Family. As a caring corporate, we want to touch people’s lives, not just through our entertainment but by building a sustainable enterprise that fosters action towards a better world. Our ‘ZEE is Green’ initiative aims at developing the next generation of production practices that puts people and profits in sync with the planet.”
