HOLLYWOOD
'Bad Guy' by Billie Eilish has racked up over a billion views and inspired thousands of fans to upload their own versions of the song to YouTube.
Music platform YouTube is allowing fans of Grammy-winning musician Billie Eilish to remix her much-loved song 'Bad Guy' using scores of cover versions of the song in a virtually infinite number of permutations.
According to Variety, the video platform had on Monday debuted 'Infinite Bad Guy' on the platform. According to YouTube, the experience without any advertisements has been started to celebrate Eilish's music as the song crested one billion views earlier this month. It happens to be the first music video by Eilish to hit the milestone.
The 'Infinite Bad Guy' has used machine learning technology to bring together over 15,000 'Bad Guy' covers, dances, lip-syncs, and more from across the globe in different languages in styles.
"Billie Eilish is an exceptional artist, and it's clear her fans on YouTube agree. This is a thank-you to Billie and all her friends," Variety quoted Vivien Lewit, YouTube global head of artist relations.
The music platform has worked with Google Creative Lab for developing as well as launching 'Infinite Bad Guy'.
According to Billboard, Jay Chen who is the Google Creative Lab producer said in a statement, "As a team that loves working with really cutting edge technology ideas, being able to apply these ideas at the scale of YouTube, and get to work with such a rich and creative group of content is really unique. This project is a loving monument to YouTube fan culture, in all its diverse and wonderful glory. With billions of combinations, every viewing is unique and we can’t wait for you to play it."
In 2016, the video giant hosted Eilish at YouTube Space LA and helped her create one of her first videos.
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