If you ask an average reader, skimming through a newspaper in the morning rush competes with a host of demanding activities. A cursory look at the headlines, and, if time permits, only the first few lines of the report that stokes curiosity. There is always the web and television for those who wish to keep themselves informed. Then why should one subscribe to DNA? Because, this spanking new newspaper will change the rules of the game. It will only pack in information that is important to readers, instead of bombarding them with news. Spread over 32 pages featuring news and views on topics as diverse as faith, sexuality, environment, health, entertainment and sports, the longest item on any given page will rarely exceed 600 words. Long, winding reports in sleep-inducing prose can be frustrating even for a news junkie. DNA's language will be shorn of affectations and free of cliches.
For those seeking a 360-degree view of a topic, there is the long-form section covering various angles of a story.
We won't compromise on the quality and integrity of journalism. You won’t find a story where we have sold our soul to make money and sold it to you as news.
DNA will be interactive in the true sense of the term. This is a newspaper for the readers who aspire to be opinion makers. Send in your views and comments and we will publish them. Tweet your feedback with #AllNewDNA. We want you to be part of the newspaper; for us your opinion matters. Without you, DNA cannot exist.
Rohit Gandhi
Editor-in-Chief
