Indian Institute of Management-Ahmedabad's (IIMA) Doctoral Colloquium (DC) concluded on Tuesday. The 14 best research paper awards were given away to students based on their topics of research and work done on the same. There were 14 tracks and the best paper was selected from each of these tracks.
Commenting on the programme, student coordinator for DC, Jithesh Kumar K said: "This year's DC had participation from 46 institutes and 12 speaker sessions, five panel discussions running in parallel tracks based on the interest of participants in the research methodology and similarly running five group discussions. Moreover, we had speakers from three more continents besides India --Australia, USA and Europe. This year we also had students from Sri Lanka, Netherlands and the UK. It was a grand success and the papers submitted this year had a substantial improvement in their quality."
'Credibility and brand equity of media vehicles' was the subject of research for Madhupa Bakshi, associate professor, NSHM - College of Management and Technology. Explaining her research paper in brief she said that, "I have looked at news per se, how much people are watching it and how they are contributing to the brand of the particular news vehicle, be it print, online or broadcast. Also how watching news is helping in brand association."
Bakshi took up this topic because she found that there was too much of 'breaking news' across various news delivering mediums. "I wanted to find out if the 'breaking news' was really making sense. Secondly, such news pieces have two sides to it -- first is the marketing side and the other is the editorial side. Both these sides try and decide what will really sell to their target audience as 'breaking news' and hence, I have tried to find out what really sells at the end of the day in the market."
For Subrato Banerjee, student from Indian Statistical Institute, 'Evaluating Fairness in Regulation: Application to the Auto-rickshaw bargaining problem' was the topic of his research paper. Explaining, he said that, "It is not often that one comes across a market which is characterised by 25,000 players, a number good enough to qualify for a perfect competition. It was in fact this paradoxical situation which pushed me forward to taking up this topic for research." While working on his paper, Banerjee also learnt a lot about the so-called auto mafias.
