She is connected with 73 boards in 12 different industries and her son is head of $40 billion conglomerate. When Rajashree Birla spoke in Indore on Thursday it had lot of meaning. She told Indore’s women to explore their skills and do not hesitate to ask.
At an event organised by Indore District Maheshwari Mahila Mandal at Jal Auditorium on Thursday, Rajashree Birla of Aditya Birla Group of Companies encouraged the women of Indore to start their own business and become financially independent.
She advised the women to tap their talent and convert them into business ideas. This would make perfect business sense that would help them earn while they still do what they used to do. By gifting a woman a sewing machine, she insisted on how hobbies that women are good at could help them earn.
“Explore your skills, find out the fields you are good at. What you used to do for your family and yourself, start doing the same things to earn. Take help from experts and don’t hesitate to ask.
Indore being the economic capital of the state, there are plenty of business opportunities to cash here,” she said while addressing the gathering.
She also focused on the psychological barriers that the women encounter before they start considering doing something on their own. “The society has progressed way too much and we need to keep up with the pace. A business is now judged on the basis of its success and not on who owns it,” she said. She should know that as she nurtured the Aditya Birla group after her husband’s untimely death.
Keeping her as their ideal, the members of the Maheshwari Mahila Mandal had initiated a Mahila Seva trust and Rajshree Birla came to encourage and guide them.
The trust initiated by the women aims in collecting charitable funds from the members and giving refundable and non-refundable loans to women who want to start their own small scale business and become financially independent. Rajshree Birla encouraged the women in their noble task.
“Women shouldn’t be underrated for their work and should tap their knowledge and skills to contribute fruitfully to the society. There’s no point in sitting at home, doing nothing when you can actually utilise your talent to earn,” she said.
She was felicitated for her remarkable contribution in charity and setting a high example for the rest of the Maheshwari women folk. She announced donations to be given by the trust to physically handicapped and under privileged women who have shown the potential and desire to start their own business and complete their education.
The organisation’s president, Veena Somani, told DNA, “she is such an inspiring personality and we would get a lot to learn from her life and principles. Keeping her as an apt example, we now aim to inspire Indorean women to get financially independent.”
