The Make In India logo of a lion may have been inspired by a Zurich bank's promotional campaign.
According to a newsminute.com report, a journalist on a trip to Zurich spotted a similar lion's logo on a train there.
According to the report, the design of a lion with industrial wheels behind it, belonged to a sponsored campaign of the Cantonal Bank of Zurich in Switzerland.
The lion for the bank was reportedly designed by a Swiss designer Nadine Geissbülher and was launched in July 2013. Our Make In India logo was unveiled in September 2014.
The Make In India lion logo was ideated by the Indian subsidiary of the American agency Wieden + Kennedy (W+K). W+K boasts of Nike, Coca-Cola, Facebook, P&G as its clientele.
Previously, an elephant was decided to be on the logo of Make In India. Later, including the Prime Minister, everybody wanted tiger on the logo until it was discarded for being too cliched.
W+K reportedly came up with the idea of a silhouette lion with industrial wheels on it as it also represents Emperor Ashok.
It was later presented on the 'Make In India' tableau on January 26 in the Republic Day parade, which was attended by US President Barack Obama.
