Ashish Soni will be the grand finale designer for Wills Lifestyle India Fashion Week Spring Summer 2014 edition. The designer is all set to grace the finale with his collection La Dolce Vita inspired by Hollywood glamour interpreted in his signature understated style.
Soni will also create an exclusive collection for Wills Signature, which will be retailed from Wills Lifestyle stores across the country.
FDCI president, Sunil Sethi says, “We are delighted that Ashish Soni is back after a hiatus to do the finale at WIFW SS 2014. I have worked with him during his participation at the New York Fashion Week. His ‘less is more’ philosophy has made him a favourite among those who value minimalism, fit and superlative tailoring over bling. I’m sure Ashish, with his international experience, will showcase a powerful collection that will spearhead the creation of a new design aesthetic, widening the breadth of possibilities as he brings with him a treasured wealth of excellence.”
A delighted Soni said, “It gives me tremendous pleasure to be chosen as the Grand Finale designer and the collaboration with this event is extremely inspiring and is always a boost for any designer’s creative juices. I have always been a big supporter of the Wills Lifestyle India Fashion week and in my mind it is the premier platform for fashion in India for both upcoming and as well as established labels. My collection is titled La Dolce Vita and I will be creating a line of stylistic clothing with a glamorous edge for both men and women.”
