A new research from Forrester Research (an independent technology and market research company) has revealed that companies that encourage creativity accomplish exceptional revenue growth than other peers.
According to an Expertise Innovation report, the Creative Dividend survey, done on behalf of Adobe, conducted in May, surveyed senior managers from more than 300 large global companies in the United States, United Kingdom, France, Australia/New Zealand, Korea, Japan and Germany, who influence creative software purchases. Nearly 58% of firms posted annual revenue growth of at least 10% in 2013, and only 20% of less creative companies showed similar earnings results.
More creative companies enjoy greater market share and competitive leadership and creative companies are more likely to report a commanding market leadership position with a higher market share than competitors, the report stated.
Companies fostering creativity have the upper hand in market leadership share by 1.5 times more than their less creative counterparts.
