Kiara Advani roped in as brand ambassador for leading fashion & lifestyle shopping website

Kiara Advani has been roped in as a brand ambassador for one of the leading fashion & lifestyle shopping websites on Monday not only to promote it to existing customers but also to draw in more digital-savvy and entertainment-oriented customers, according to the company.

The e-commerce brand said that Kiara’s engaging social media presence and high fan following with the youth will help strengthen the vision of the company of democratising fashion. Speaking about the collaboration, Kiara said in a statement, "Myntra has changed the overall dynamics of online shopping; it’s a platform that has enabled us to find our fashion favorites with just a click. It’s been one of the most liked platforms amongst the youth and I look forward to the association with the brand."

Meanwhile, CEO Amar Nagaram said, "This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content."

On the work front, Kiara will be next seen in Laxmmi Bomb opposite Akshay Kumar. The film was recently trending on Twitter as both Akshay Kumar and Kiara Advani confirmed that their film will release on the OTT platform Disney+Hotstar 'Multiplex'. Tusshar Kapoor, who is the producer of the film, also confirmed the same. Akshay wrote, "Entertainment ka Bomb phatne wala hai. Are you ready? Dekhiye First Day First Show of #LaxmmiBomb on @DisneyplusHSVIP." Meanwhile, Kiara Advani also mentioned about six more blockbusters on the OTT platform. "First Day First Show is back! Catch #LaxmmiBomb and 6 more blockbusters on @DisneyPlusHSVIP. #DisneyPlusHotstarMultiplex," she wrote. 

However, neither of them confirmed the release date of the movie. Various other movies like 'Bhuj: The Pride Of India' featuring Ajay Devgn, Sonakshi Sinha, Sanjay Dutt, and others, Abhishek Bachchan's 'The Big Bull', and Aditya Roy Kapur-Alia Bhatt, Sanjay Dutt-Pooja Bhatt's 'Sadak 2' is slated for release on the OTT platform.

Meanwhile, fans have been enjoying the release of Kunal Kemmu-Rasika Dugal-Gajraj Rao's 'Lootcase' currently. Vidyut Jammwal's 'Khud Haafiz', too, is slated for release on August 14, 2020.