One in every 10 primary and secondary school students in Hong Kong is a victim of Internet bullying, according to a recent survey.
The survey, conducted by the social service division of the Church of the United Brethren in Christ (CUBC), polled 2,629 students, and found 10.9% (mostly male) in Kowloon and New Territories had suffered Internet bullying, reports The China Daily.
About 45% of those polled said they would advise victims to seek help, while 43% said they'd rather turn a blind eye.
Wong Sau Wa, coordinator of the social service division of CUBC, said the survey result indicates poor awareness of online bullying.
"Students don't take it as a big deal," she said. "Victims just want to smooth it out. Few would turn to adults for help."
Wong called to build a positive cyber culture, suggesting schools to provide an Internet moral course to improve the willingness to help among students.