Baskin Robbins, Eros tie-up

Baskin Robbins, the specialty ice cream chain, has tied up with Eros International, the London-listed Indian media and entertainment studio, for its upcoming family entertainment extravaganza film Aladin. Actors from the movie — Riteish Deshmukh and Jacqueline Fernandez — launched three Baskin Robbins Aladin ice-cream flavours that are linked to their characters in the film.

The three flavours, available at all Baskin Robbins outlets across India this October, are Choc ‘aladin (a malt-flavoured ice cream swirled with a chocolate fudge ribbon and chocolate bits and is linked to Riteish Deshmukh’s character of Aladin), Princess’ Delite (a creamy vanilla ice-cream loaded with chocolate coated nuts and swirled with a chocolate ribbon and linked to Jacqueline Fernandez’s character of Jasmine) and Ringmaster’s Whip (a devilicious chocolate ribbon and chocolate chips whipped into a sinful chocolate ice-cream and is linked to Sanjay Dutt’s character of ring master in the film.)