The Brihanmumbai Electric Supply and Transport (Best) undertaking plans to have bus-stops named after you, at a stiff price, of course.
The brainchild of Crown Creators, an advertising agency, the project could be a money-spinner for the Best as it could make over Rs100 crore without spending a paisa.
According to the proposal, the naming of a bus-stop will be advertised and parties interested will file nominations online. This will be followed by an auction and the right to name a bus-stop will go to the highest bidder, who will have the rights for 10 years, the agency said.
The agency, which seeks 15% of the revenue generated as a consultancy and maintenance fee, felt the proposal could be a platform for people with deep pockets to provide funding to infrastructure projects in the city.
“The amount collected by Best must be considered as a donation,” the proposal said.
The proposal, however, does not find favour with the opposition in the Best committee.
