Mumbai gets its own logo, citizens react

Brihanmumbai Municipal Corporation (BMC) has undertaken a branding campaign for Mumbai, the official theme being- 'Majhi Mumbai’ (My Mumbai), which be used for BMC's "official and unofficial" work. 

The Indian obsession with a woman's maternal role is clearly visible in the city's logo where a blue dot atop a black circular outline of arms denotes a mother embracing a white flower, symbolic of a child against an orange background.

As reported by The Indian Express, Rahul Shewale, standing committee chairman and Shiv Sena corporator said the logo was designed to show how Mumbai has "nurtured" its residents with maternal affection.

Bhupal Ramnathkar, founder of city-based Umbrella Design, that created the logo explained that orange is symbolic of the city's unity, happiness, beauty, progress and the blue, the sea.

This is what Mumbaikars are tweeting about the the logo-

 

The #MumbaiLogo looks as if a 5 year old has coloured something random. Mother Holding a child it seems. I see No Mother and No Child.

— Vishaka Iyer (@ParanoidNutcase) May 15, 2013

They should have let the people come up with designs for the #mumbailogo just like the Indian rupee symbol. People come up with wonders

— The Nameless One (@deoxy_adi) May 15, 2013

What's the point of having a logo? Adding one more layer over an existing identity ? #MumbaiLogo #fail

— Nidhi Dugar (@nidhi_dugar) May 15, 2013

The new #MumbaiLogo looks like a fat person rubbing his tummy with white feather. O_o. Also its a alien cuz blue face. Yaa, its Jaadoo

— S (@Elusive_Rebel) May 15, 2013

Don't understnd the maternal connect with #MumbaiLogo Wer they referring 2 th Ma behn gaalis we giv? Evn thn, #Delhi trumps us in tht dept :/

— Divya Surana (@Divya_Surana) May 15, 2013

T'So nice that the #MumbaiLogo has a person tightly hugging a weed symbol.

— IndieKidHit(@Indiekidhit) May 15, 2013

I know I am never hiring Umbrella Design for any brand work. #MumbaiLogo mumbaiboss.com/2013/05/15/mum…

— Pooja Lapasia (@poojalapasia) May 15, 2013

Just saw the #MumbaiLogo - Disappointed - Please Change It.

— RITEISH DESHMUKH (@Riteishd) May 15, 2013

#MumbaiLogo Put out the Options and let Mumbaikars vote for thier favourite one- #WeChooseOurMumbaiLogo

— RITEISH DESHMUKH (@Riteishd) May 15, 2013

Can't really say the #MumbaiLogo reflects the city's spirit. Where's the element of pride?? pic.twitter.com/S6GbrJZkjw

— Rishi Gangoli (@beingbhukkad) May 15, 2013

 

As Geoff Boycott famously said, "Even me mum could've done better than that!" #MumbaiLogo

— Samit Malkani (@JediByKnight) May 15, 2013

Most people on Twitter made fun of the logo and seemed to not like it much.