Noted for launching numerous social welfare campaigns, the leading Marathi news channel Zee 24 Taas has created a new record with its latest eye donation campaign that has received an overwhelming response.
In four days since the campaign was launched on November 19, over 1lakh people have pledged to donate their eyes.
This event is being undertaken jointly by Zee together with Sadguru Mangeshda Kriyayog Foundation and the Prashant Damle Fan Foundation.
At last year’s campaign, about 1.5 lakh people had pledged to donate their eyes. This year, it is expected that nearly five lakh people would register in the programme, which runs till the month end.
The crusade encourages people with the campaign statement “Eye donation is the best donation of all”. It is drawing not just youngsters, but also seniors.
Hitherto, Zee 24 Taas has undertaken some other welfare programmes like “Vasa Bhagirathacha” to help the drought-affected people, “Paani Vachavuya” (Let’s save water) and “Pakshi Vachavuya” (Let’s save birds).
