Following the success stories of Zee Marathi, Zee Talkies and Zee 24 Taas, Essel Group is all set to launch the first of its kind print offering from a TV network — ‘Zee Marathi Disha’, a weekly Marathi newspaper.
With best-in-class Marathi editorial content across genres such as current affairs, business, health, entertainment, technology and kids, this 44-page weekly newspaper is set to be a family favourite. It will be targeted to the new-age readers who are ambitious and savvy, yet rooted in culture. ‘Zee Marathi Disha’ will be available to readers in 130 towns across Maharashtra, hitting newsstands every Saturday and through subscription.
The brand positioning of the Pano Pani Nave Pratyekala Have denotes ‘Zee Marathi Disha’ as the brand that will get the family back together again with its wide range of content in a single newspaper for the readers. In-depth analysis on the topics that impact consumers and the relentless pursuit of truth are the values that the brand will stand by.
Vijay Kuvalekar, Editor-in-Chief of ‘Zee Marathi Disha’, said: “In the cluttered news space with multiple news formats, there is a lacuna of single aggregator which brings together the entire array of content suitable for family. Credibility and in-depth analysis is lacking in modern times. The reader is looking for solutions from experts which can cater to multiple people in the same household.”
Sanjeev Garg, CEO, DNA, said, “There was a clear opportunity to create a vibrant and premium newspaper that was an aggregator for the whole family. The market looks for brands that they can trust in the era of fake news. The brand will resonate with the values, ambition and the mindset of every Maharashtrian household. The clutter-busting approach of adopting an all family inclusive newspaper as opposed to the traditional segmentation helps in getting families together though the product.”
