Equitas Small Finance Bank launches savings account for women; appoints Smriti Mandhana as brand ambassador

Written By DNA Web Team | Updated: Nov 17, 2020, 09:47 AM IST

(Image: Twitter/EquitasBank)

Equitas Small Finance Bank has launched 'Eva', unique savings account for women, offering 7% interest.

Equitas Small Finance Bank has launched a new product aimed at women. 'Eva', a unique savings account, tries to address the well-being of Indian women in every aspect such as health, wealth and prosperity, ESFB said in a release.

Eva is available for all women - salaried/homemakers/businesswomen/senior citizens/transwomen as well as non-resident women.

"Along with 7% interest in savings account, it also offers free health check-up and unlimited teleconsultation with women doctors, gynecologists and mental health experts," the bank said.

It offers PF waiver and discounted gold loan rates for women customers, along-with 25-50% discounts on lockers.

The product is based on the concept of relationship value, and customers will not be charged with any non-maintenance fees.

"Equitas Small Finance Bank has a past filled with moments of empowering people especially women from all sections of society through products and provisions that help them become informed, involved and independent with their financial decisions," Murali Vaidyanathan, President & Country Head - Branch Banking, Liabilities, Product & Wealth, ESFB said.

Equitas Small Finance Bank also announced Smriti Mandhana - an Indian Woman cricketer as the new brand ambassador.

"I am really glad to be an instrumental part of Equitas Small Finance Bank's motive of promoting financial empowerment to all sections of society," said Mandhana.