With the festive season around, this is a great opportunity for individuals looking to buy gold. While gold is getting cheaper on MCX by Rs 10,000 after reaching the record level, big jewellery brands like Tanishq and Kalyan Jewellers are selling gold at a cheap price.
Yes, you read that right. Brands like Tanishq and Kalyan Jewellers are selling jewellery online where you can buy gold for Rs 100.
After India got hit by the COVID-19 pandemic, many businesses saw a loss in the traditional way of working and so they want to earn now by using a different and unique approach. Therefore the selling gold online.
Jewellers like Tata Group's Tanishq, Kalyan Jewelers India Ltd., PC Jewelers Ltd. and Senco Gold & Diamonds are doing business on their websites. Apart from this, big companies are selling gold for less than Rs 100 ($1.35) through tie-ups from other websites.
The system has been named, the Digital Gold Platform. With the onset of the festive season, companies are hoping for this trend to catch on with the customers. Consumers can take delivery after investing enough to have at least 1 gram of gold. To take delivery, you can take your jewellery by going to the showroom of the brand from where you have bought the gold. For this, you have to pay the making charge of that jewellery.
Although, people did consider shopping for gold in person, but with the increase of the use of UPI payments and other digital payment modes people are beginning to trust online shopping. Mobile wallets and platforms such as Augmont Gold for All and World Gold Council are the first to introduce SafeGold products.
