The IDFC First Bank has announced the launch of its 'Ghar GharRation' scheme, an Employee-funded program for its low-income customers who were affected by Covid-19.
It is a first and unique employee-led initiative by the bank where the employees have contributed their personal income to help those in need establishing a fund to look after 50,000 low-income customers affected by the wrath of the pandemic.
The ration kits under the scheme will include, 10 kg rice/ flour, 2 kg lentils, 1 kg sugar and salt, 1 kg cooking oil, 5 packets of assorted spices, tea and biscuits, among other daily essential items are being procured by the employees to support the families in need for approximately a month.
The same will be delivered to the customers’ homes. The deliveries will be made by the bank employees in rural areas. Pre-paid cards worth Rs 1800 are also being provided to low-income customers in urban cities. Customers can use the card when buying groceries.
V Vaidyanathan, MD & CEO, IDFC FIRST Bank, said, “While we cannot solve all problems considering the magnitude of the crisis, we want to support our customers to the extent we can, and hence our “GharGhar Ration” program.”
Those customers who are in need can directly contact the nearby branch to avails the benefits of the scheme. So far, over 1000 ration kits in Maharashtra, Rajasthan and Haryana have been delivered successfully by bank employees.
Employees of the Bank have also contributed one day to one month's salary for the purpose.
The Bank has also launched a comprehensive Employee COVID Care Scheme 2021 to support the families of employees who have lost their lives due to COVID-19, with retrospective effect from the start of the pandemic.
