#FastForHer: Chetan Bhagat among other celebrities to fast for their wives this Karva Chauth

With the world inching slowly towards gender equality and breaking patriarchial stereotypes and UN urging men to pledge towards preventing crimes towards woman with #HeForShe campaign, another initiative by a leading match making portal has recently gained momentum. 

Shaadi.com, a few weeks back has launched its #FastforHer campagin where they urge Indian man to fast for their better halves on this 'Karvachaut'. 

The website states, "Marriage is a beautiful bond between a man and a woman, a life-long commitment like no other. There's no such thing as a Perfect Relationship. It's love, respect, understanding, equality and undying commitment that makes a relationship special."

Trying to express the idea behind this initiative, the website says that a woman gets married and leaves her home to make another her own and in that journey makes innumerable silent comprimises.

The website urges every happily married man to show his love for his wife by pledging to fast for her this 'Karvachaut'. The website says, "Take a stand, spread the word and let us all come together to celebrate the special woman in your life. Here's What You Can Do to Make 11th October Special! Record your pledge, "Dear (Wife), I Pledge to fast for you because..." holding an empty plate and upload it to your Facebook / Twitter account with the #FastForHer. And don't forget to tag two other friends whom you want to nominate."

The idea of #FastForHer went viral when Anupam Mittal, the founder and CEO of People Group which owns Shaadi.com, took the pledge on Twitter and nominated author Chetan Bhagat and others to follow suit.

Guys, do this & u might even get a 'get out of jail' card. I nominate @raju @rajeshsawhney @RajanAnandan #FastForHer pic.twitter.com/otCaV8ddr4

— Anupam Mittal (@AnupamMittal) October 8, 2014

On Twitter, author Chetan Bhagat has pledged to fast for his wife Anusha and also nominated UTV's Ronnie Screwvala, Bollywood singer Mohit Chauhan and renowned journalist Shekhar Gupta to do the same. 

Have you taken the pledge yet?#FastForHer. pic.twitter.com/HnvGu1wLBy

— Chetan Bhagat (@chetan_bhagat) October 9, 2014

"I have always believed that a marriage is successful when there's love, respect and equality. I hope that more men join in and #FastForHer," said celebrity author Chetan Bhagat.

Among the 5.5 lakh people who support this initiative are popular television chocolate boys Hiten Tejwani and Varun Baldola have pledged to fast for their wives and even nominated their friends too:

Have a look:

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Thanking wife for tolerating his habit of snoring, Television actor Hetan Tejwani also pledged and posted the video:

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"I am proud to be a part of the #FastForHer initiative. I think it's a great idea, to ask men to take a stand and fast for their wives," said TV actor Hiten Tejwani.

Music composer Sulaiman Merchant said, "I think #FastForHer is a fantastic thought. I completely support the idea of showing your wife that you care!"

With agency inputs