Leading Indian tyre brand MRF has become the sleeve sponsor for two English Premier League clubs - West Ham United and Newcastle United - and the official tyre partner for a third club - West Bromwich Albion.
Founded in 1946, MRF are the largest manufacturer of tyres in India employing over 15,000 staff. The publicly listed company produce rubber goods including tyres, treads, tubes and conveyor belts, as well as toys and paint.
The clubs made the announcement on Twitter on Friday.
Karren Brady, Hammers Vice-Chairman, said: “On behalf of everyone at West Ham United I’d like to welcome MRF to our family of partners. MRF join us at an important time in our history as we embark on our second season at London Stadium and look to grow as a club on and off the pitch. West Ham's shirt sleeve provides an excellent opportunity for MRF to gain enormous exposure in the most watched league in world football and we look forward to working with them throughout the season”
Koshy K Varghese, Executive Vice President, Marketing, MRF Ltd, added: “We’re delighted to join West Ham United as their first ever sleeve partner. They’re one of the most historic teams in not only English football, but world football and we’re honoured to be part of their journey. From the stadium to their loyal fanbase, we know everything about the Club is going in the right direction. We look forward to the Premier League season ahead!”
MRF currently enjoy a suite of other partnerships in sport with current endorsements of cricket stars Shikhar Dhawan, Virat Kohli, AB de Villiers and Sachin Tendulkar amongst others. It is most famous for being the bat sponsor of Indian batting legend Sachin Tendulkar. It was also the bat sponsor of Steve Waugh and Brian Lara.
Speaking after the announcement to the club's website, Newcastle managing director Lee Charnley spoke of his delight at agreeing a deal with the "hugely respected global brand" and stated his belief that the partnership would prove to be fruitful for both parties.
He said: “I am delighted to welcome MRF as the club’s first shirt sleeve partner. MRF is a hugely respected global brand and a market leader in a territory where a passion for football is continuing to grow. The partnership is a great fit for Newcastle United and we look forward to building our relationship and assisting MRF in growth both domestically and internationally.”
