Kolkata Knight Riders have tweaked their jersey to suit the mood of the new season with a new look.
Champions of the year 2012 and 2014, have always been heavy hitters when it came to pushing for merchandise and promotions.
Their CEO Venky Mysore had said, "We are going big on merchandise, it's a very very big initiative and the focus will be on the online platform. Besides, the official fan club 'Knight Club' has been significantly enhanced, with promos by Shah Rukh."
KKR have done away with their purple-golden combination and added a tinge of yellow.
Players of the Kolkata-based franchise sport Red-Gray combination of attire when practicing. Mysore explained to the reporters that it is a part of a branding exercise for their Caribbean Premier League team Trinbago Knight Riders.
"As a part of branding exercise, this time the colour of the practice jersey will be the same as the colour of our team (Trinbago Knight Riders) in CPL. And when we play there in August we will do the reverse, which means our practice jersey CPL will be purple and gold like what he have in IPL. So we are in the process of integrating our franchises," he said.
The team will miss their star all-rounder Andre Russell who is serving a one-year ban on account of failing a dope test. Skipper Gautam Gambhir has asked teammates to contribute to fill-in for the absence of the West Indian player. It is expected that players like Chris Woakes, Rovman Powell will bear the burden. Additions like Chinaman Kuldeep Yadav, Nathan Coulter-Nile will make up for the absence of Umesh Yadav.
