In a major marketing initiative, auto major Tata Motors has roped in soccer superstar Lionel Messi as global brand ambassador for its passenger vehicles portfolio.
The company has signed-up the four-time winner of the best football player of the world award and Argentine captain Messi as global brand ambassador to promote and endorse passenger vehicles, globally, Tata Motors said today.
Messi, who is endorsing an Indian brand for the first time said: "I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country." Tata Motors, which is India's largest automobile company with consolidated revenues of Rs 2,62,796 crore in 2014-15, will soon launch an exclusive, limited edition merchandising range of this association.
.
.
