Reported By:| Edited By: Gwyn D’Mello |Source: DNA webdesk |Updated: Mar 12, 2018, 06:04 AM IST
The event has ended but you can still catch up on all the latest. Newest updates are at the top so scroll up from the bottom for everything you need to know. In addition, we'll be following all the Apple news tomorrow with more detailed coverage.
And that's the end of our live coverage. Stick with us for a quick reca0 in a bit and catch all our in depth coverage tomorrow morning!
India sadly not in the list of countries iPhone 7 will be available to start. #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/2Wm'5lbd7x
— dna (@dna) September 7, 2016
Which brings the range of today's iPhones to... #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/K07pcU9yWD
— dna (@dna) September 7, 2016
The AirPods will ship in late October for US $159. Aw hell na. There's no way those unsightly things are worth that much.
iPhone 7 will start at $648, the 7 Plus at $769. Storage increased. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/HVAMrtJfQp
— dna (@dna) September 7, 2016
iOS 10 will start being available 13 September. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/TWeQvwtNvw
— dna (@dna) September 7, 2016
iOS 10 will be available September 13.
September 9 preorders for the new iPhone, same as Apple Watch. September 16 availability in 28 regions, 30 more a week after that.
Pre-orders for iPhone 7 start Friday, September 9. Start shipping September 16.
The upgrade program for iPhone in the US now expanded to UK and China.
iPhone 7 Plus has the same storage options. iPhone 6S and 6S Plus now only available in 32GB and 128GB versions.
The Jet Black is only available in 128 and 256GB.
iPhone 7 starts at US $649, same as the 6S. All storage has been doubled, now at 32GB, 128GB and 256GB.
Apple's demos now show people jumping into the pool with their iPhone 7. That's one for the in hand review.
... and all the iPhone 7 Plus features, at a glance. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/KsUFDpgGfd
— dna (@dna) September 7, 2016
The iPhone 7 Plus meanwhile has the 12MP telephoto and wide angle lens and a 5.5-inch Retina HD display.
All the iPhone 7 features at a glance. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/TPAFV3oAfa
— dna (@dna) September 7, 2016
The new processing prowess in the iPhone 7 will enable cinematic gameplay. #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/ujvqU1P3nG
— dna (@dna) September 7, 2016
"iPhone 7 and 7 Plus are the longest battery l)fe ever in an iPhone."
We're now onto a few new iOS game demos with Phill Schiller.
"The A10 Fusion is the fastest chip ever in a smartphone." #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/4aFBvlq8K0
— dna (@dna) September 7, 2016
2/3 the power usage compared to the A9.
The iPhone 7 is twice aas fast as the iPhone 6 and 6 Pl5s
The iPhone 7 and 7 Plus has a new A10 Fusion chip. 40% faster than the A9. #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/JfXuetlaYT
— dna (@dna) September 7, 2016
And now for performance, there's a new A10 Fusion chip. 64 bit, 4 core processor.
2 cores that are high performance. 40 percent faster than A9 chip.
You can even route one earphone to Siri or a phone call while the other continues playing music.
The AirPods have proximity sensors to intelligently switch between devices.
iPhone 7 wireless AirPods, have a new chip, motion, and IR sensors. #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/vnQ3UxQ8lE
— dna (@dna) September 7, 2016
Purported five hours of listening on a full charge, and the case for the AirPods also charge them for a further 24 hours of life.
"Sensors detect when each AirPod is in your ear. only play when you're ready to listen. You can access Siri with a double tap. Accelerometers and beam forming microphones reduce external noise"
They're wireless earbuds with an extended shaft stretching downwards, like some weird sort of plastic jewellery.
The new official headphones are called Apple AirPod.
Ok, they're backing it up with the classic "we wanted to make it thinner" excuse. That's really not a priority though.
"Some have asked why we would remove the analog headphone jack from the iPhone. It has been with us a very long time. The reason to move on. I'm going to give you three of them. Comes down to one word. Courage."
Oh come on Apple really?
There's also going to be a Lightning to 3.5mm adapter in the box. Well, at least it's not an added buyabe accessory.
The iPhone 7 Plus will have stereo speakers with greater dynamic range. #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/LvSqfaosqs
— dna (@dna) September 7, 2016
Goodbye 3.5mm jack; the iPhone 7 now pipes audio over Lightning connector. #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/X6tt4fSPex
— dna (@dna) September 7, 2016
"We're taking the headphones in iPhone 7 and 7 Plus to Lightning and we're including them in the box."
And more on the audio, it looks like the rumours were true. EarPods now connect via Lightning port. THERE IS NO HEADPHONE JACK!
The iPhone 7 Plus will have a 25% brighter display with wider color gamut. #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/v954Lp7udI
— dna (@dna) September 7, 2016
"Speakers we have built into the iPhone 7 and 7 Plus are a huge jump forward in audio qualty. For the first time, there's stereo speakers. One is at the bottom, one is at the top."
Apple says they put out twice the volume of 6S.
"This new version of Instagram will be launching later this year.
Instagram is using the API's for the iPhone 7 Plus camera to create new filters.
Ian Spalter, head of design at Instagram is on stage talking about the app and how it uses 3D Touch.
The new Retina display is 25 percent brighter than the 6S, and has integrated 3D Touch of course.
iPhone 7 Plus uses software to generate depth of field (background blurring.) #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/0j7FOrOUuI
— dna (@dna) September 7, 2016
The depth of field update won't be available at launch, there will be a free software update later this year to iPhone 7 Plus users.
"We are not saying to throw out your DSLRs. What we are saying is this is the best camera we've ever made in a smartphone."
Another feature, Apple has engineered their ISP to be able to pull off bokeh. It uses machine learning to recognize faces and create a depth map. That keeps the people in the front sharp and applies a blur to objects in the background.
That's huge considering people go to great lengths to replicate this effect on their smartphone photos.
On-screen button brings zoom from 1x to 10x (beyond 2x is software.) #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/EV0K6POSTQ
— dna (@dna) September 7, 2016
The iPhone 7 Plus has two lenses at the back: wide and telephoto. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/kNw7Z7NGGO
— dna (@dna) September 7, 2016
"One has the wide angle 28mm lens, same as iPhone 7. The other is a telephoto lens."
The camera works the same as before but there's a new button that says 1X. Tap it to go to 2X, and now you're using the telephoto lens.
So looks like the iPhone 7 Plus is the one with the dual 12MP cameras.
"If that is the best camera we've ever made in iPhone, what is left for iPhone 7.
The iPhone 7 now has a 7MP front cam with wide color and OIS. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/7o65VWTZEE
— dna (@dna) September 7, 2016
All the iPhone 7 improvements. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/8HdjZ4SK59
— dna (@dna) September 7, 2016
F!ceTime HD camera upgrade to 7MP from 5MP.
"In iOS 10 you can now capture RAW files." Wow, that's huge. The question is if Apple has upgraded the phones to actually store all those images.
The eample images being shown boast some incredible low-light photography capabilities.
The iPhone 7's image signal processor does 100 billion operations for every photo. #AppleEvent More here: https://t.co/zqm9tfwucg
— dna (@dna) September 7, 2016
There's also a new image signal processor. The ISP reads the scene and checks for objects and automatically sets exposure, focus, white balance etc. It can take multiple photos and fuse into one to take the perfect images. All of that done in 25 milliseconds.
"Flicker sensor reads th% flickering of artificial lighting and can compensate for it in the photos and videos you take."
"Two-tone flash from four LEDS that puts out 50% more light." That should do a lot for low-light photography but we'll have to wait and see.
The iPhone 7 camera has OIS, f/1.8 lens and faster 12MP sensor. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/sYns408iY6
— dna (@dna) September 7, 2016
Both the iPhone 7 and 7 Plus have Optical image stabilization.
"There's a new 6 element lens so you can get a sharp image edge to edge with that 1.8 aperture. 12 megapixel"
The iPhone 7 and iPhone 7 Plus is IP67 water resistant. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/IFmlSXfLQN
— dna (@dna) September 7, 2016
Lori Grunin and Josh Goldman now talking about the camera.
The iPhone 7 and 7 Plus are now water and dust resistant! IP67.
The Home button has been redesigned. It's now force sensitive, and works with a new gen taptic engine
So far they're calling both models the "iPhone 7", but one has dual cameras and the other doesn't..... What?
Aside from Gold, Silver, and Rose Gold, we have Black, and Jet Black colour variants too.
"iPhone 7 is the best iPhone we have ever created," says Tim Cook. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/LloCUTVutD
— dna (@dna) September 7, 2016
Phil Schiller, head of marketing, on stage now to continue.
An aluminium body with a high gloss black mirror finish.
New design, and there's that dual lens camera confirmation. Jony Ive, the chief design officer on stage.
"It's the best iPhone that we have ever created." The iPhone 7 is on!
Tim Cook now blazing through a laundry list of iOS 10 updates. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/bissF9OqQ8
— dna (@dna) September 7, 2016
There's new full screen effects and stickers, all stuff we heard about at WWDC this year.
First a few new words about iOS 10. There's new messaging features and Maps has been redesigned.
And finally, on to the star of the show, the new iPhone!
The original Apple Watch will continue to be sold, now at $269. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/dJkJG6tuep
— dna (@dna) September 7, 2016
Preorder the Apple Watch 2 Sept 9, available 16th. Nike+ available in October.
WatchOS 3 will be available on the 13th.
Apple Watch Series 2 (including the Nike+ version) will cost $369. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/5Lb4OfdOK5
— dna (@dna) September 7, 2016
The dual core processor from the series 2 is added to the originall Apple Watch and it's priced at US $269."
Jeff Williams back on stage to talk pricing. "Apple Watch Series 2 will be priced at US $369, Nike+ at US $369."
A special running edition watch: the Apple Watch Nike Plus. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/Foc97xkVs4
— dna (@dna) September 7, 2016
Apple Watch Nike+ is a new special edition Apple Watch 2. It comes stripped down with the bare essential features for serious fitness buffs.
There's also new bands for the Apple Watch 2 from Hermes.
All the new features in the Apple Watch Series 2. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/6UfO4E8gtr
— dna (@dna) September 7, 2016
The Apple Watch Series 2 comes in aluminum, steel, and now ceramic styles.
Many styles in the new Apple Watch, including ceramic--4x harder than steel. #AppleEvent | https://t.co/zqm9tfwucg pic.twitter.com/Puq3NJ7vr1
— dna (@dna) September 7, 2016
Apple has also opened it out to developers. On stage is Hannah Catmur, lead designer for Viewranger, a hiking app. The app can use your GPS to show your route, and even ping you interesting tidbits about landmarks along the trail.
You can now get GPS accurate pace and distance with your workout, as well as a colour-coded route map.
Apple Watch Series 2 now gets a built-in GPS; no need for a phone. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/PXmNx2SbSs
— dna (@dna) September 7, 2016
"We've added a dual core processor that's up to 50 percent faster. We've added an entirely new GPU that delivers 2X the graphics performance." It's also got a brightness of 1000 nits.
In addition, the fitness app has been made smarter, and can give you pretty accurate activity tracking for swimming. It even learns from you over time and measures your swimming efficiency.
Jeff Williams talks about how Apple was able to close all water entry points except one; the speaker. "For series 2 we redesigned the speaker system. At the end of the workout, we use the speaker itself to eject the water."
The Apple Watch Series 2, as it's being called, is now swim-proof, where it's ancestor was only splash proof. If that's the case, could we also maybe see a water-resistant iPhone 7? Pretty please?
The Apple Watch Series 2 can be used up to 50m underwater. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/kJhjZtZwSf
— dna (@dna) September 7, 2016
That's right, the new Watch can be out in the rain with you!
And now we have a look at the next generation of Apple Watch. It may look the same, but somthing's a little different....
The Pokemon Go Watch app will arrive by year end.
And while you're playing Pokemon GO, your activity tracker on the watch will tell you just how insane you are for walking as much as you did.
Basically, Pokemon Go for the Apple Watch could completely undercut Nintendo's own wearable for the game, which still hasn't released. Strange move from a revenue standpoint.
John Hanke, CEO of Niantic, talking about Pokemon GO for the Apple Watch. There are new Pokemon Go complications for your watch face. It shows you how long you have to walk to hatch an egg, when you're close to a pokestop, and even level stats.
Apple Watch now records your Pokemon Go walk while showing key info. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/SDowedPwgR
— dna (@dna) September 7, 2016
There's a new dock to quickly access your watch apps, and Apple has added new watch faces.
Jeff Williams now on stage talking Apple Watch while recapping Watch OS 3.0. #AppleEvent https://t.co/zqm9tfwucg pic.twitter.com/WUJLKcu76B
— dna (@dna) September 7, 2016
So, Pokemon Go is coming to Apple Watch. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/T33qcraFdO
— dna (@dna) September 7, 2016
Jeff Williams on stage, senior VP of operations. "In June we previewed Watch OS 3, and it is packed with features."
Apple Watch is the top selling smartwatch, tops customer satisfaction. #AppleEvent https://t.co/zqm9tfwucg pic.twitter.com/VoW4gc2oR7
— dna (@dna) September 7, 2016
And finally on to some hardware. First up is the Apple Watch.
There's a coloured bubble next to each user, similar to Google Docs shared edit files.
Susan Prescott, VP of worldwide apps marketing is now up on stage to talk about iWork.
All of the iWork apps will now have real-time collaboration. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/nfdoEXaET3
— dna (@dna) September 7, 2016
Tim Cook talks about a program called Everyone Can Code. It's an extension of the Swift Playground app to teach coding.
Tim Cook talks education at Apple. "It's a powerful force of change for good". https://t.co/zqm9tfwucg #AppleEvent pic.twitter.com/LEqOrYZvuS
— dna (@dna) September 7, 2016
Tim Cook announces Apple is donating iPads to over 50,000 students. #AppleEvent More here: https://t.co/zqm9tfwucg pic.twitter.com/54fQcZkQWw
— dna (@dna) September 7, 2016
"We are proud this morning to have some ConnectED teachers and students join us" ConnectED is a US government initiative that partners with companies to bring tech to schools that need it.
Tim Cook back on stage now, talking about education.
Miyamoto adds that Nintendo has prepared a few SUper Mario stickers that'll launch when iOS 10 does.
"Super Mario Run will release in time for holidays in 2016". It'll be a one-time payment for the game, though the price hasn't yet been revealed.
This is a huge step for Nintendo, which only recently decided it wanted to pursue mobile games, after years of turning its nose up at the platform.
Looks like a standard infinite runner, albeit sidescrolling. But that's not all.
Miyamoto: In addition to the traditional Mario game play, have a new mode called Toad Rally
A strong start with a great surprise for all the attendees, here's Nintendo's own Shigeru Miyamoto to talk about the new Mario game for iOS.
Play Super Mario Run with one hand on the iPhone. Complete with other players: https://t.co/zqm9tfwucg #AppleEvent pic.twitter.com/jx6Pf5Eniv
— dna (@dna) September 7, 2016
Mario is coming to the app store!
The crowd goes berserk as Nintendo is announced for the app store! More here: https://t.co/zqm9tfwucg #AppleEvent pic.twitter.com/iKWN0sdCUF
— dna (@dna) September 7, 2016
Tim Cook: Apple Music has over 17 million subscribers since launch. Over 140 Billion apps downloaded from the app store.
Major style and tunes happening even before the #AppleEvent kicks off. pic.twitter.com/HVKBZb3tcR
— dna (@dna) September 7, 2016
"Apple Music has over 17 million subscribers since launch," says Tim Cook. #AppleEvent pic.twitter.com/htSmTAAdVE
— dna (@dna) September 7, 2016
And we're off, with Apple's September 7 event underway. As usual, here's Tim Cook with the keynote to kick things off
Thank you