Fossil Group marked its foray into the wearable device market by unveiling a range of connected devices across six of its owned and licensed brands – Fossil Q, Michael Kors Connected, Skagen Connected, Chaps, Emporio Armani and Misfit.
Misfit
MisFit expands its portfolio with Misfit Shine 2 and Misfit Ray. Targeted at the youth of today, the wearables aim to promote a fit and active lifestyle. Priced at Rs 7,495, Misfit Shine 2 and Misfit Ray feature a modular design and a minimalist, refined aesthetic that reportedly lets users track their fitness goals.
Fossil Q Watches
Fossil marks its foray into the wearable domain with the newest smartwatches - Q Wander and Q Marshal. It comes with touchscreen displays, steel case and classic leather straps, it also packs in interchangeable straps available, users can create various styles based on their moods and occasions.
Q Wander features a soft curving, multi-finish case with artfully sculpted wire lugs. Q Marshal features a rugged case along with a striking navy blue plated case paired with vintage-inspired leather straps. Both Q Wander and Q Marshal feature Always On Display, allowing users to access information like time, calls and alerts anytime. Users can also respond to messages from the watch by tapping the screen or by using voice commands. The collection is priced between Rs 21,995 – Rs 22,595.
Michael Kors
Michael Kors enters the connected world through Michael Kors Access. With customizable display faces that transform the look of the smartwatch and functionality to keep you equipped with features like super connectivity, activity tracking, voice activation, customizable display faces, wireless charging, Bradshaw Access and Dylan access are available in the price range of Rs 25,995 to Rs 29,495.
SKAGEN
The brand will debut SKAGEN Connected, a wearable technology line. The initial collection will include the Hagen Connected hybrid smartwatches and a Skagen Connected activity tracker. Beyond aesthetics, the SKAGEN design team has placed an emphasis on function, creating products that will enhance users’ everyday lives without adding unnecessary complexity. The collection is priced between Rs 14,295 – Rs 15,495.
Emporio Armani
A brand known for revolutionalizing fashion forayed into the wearable segment with Emporio Armani Connected. These Hybrid Smartwatches, feature the brand’s most coveted designs with the added benefits of wearable technology. Priced between Rs 17,495 and Rs 27,995, these devices are available in four metal finishes, of rose gold, black, gunmetal and stainless steel, and are complimented by either a three-link bracelet or a leather strap.
CHAPS
The CHAPS connected hybrid smart watch is perfect for the customer who wants all the functionality of a world class tracker with notifications, hidden in the beauty of a traditional watch. Offering the all-American style of a Chaps timepiece with ahead-of-the-curve technology, the smart watch is available to customers at Rs 9,995 to Rs 10,495.
Announcing the launch in India, Jack Quinlan, Senior Vice-President, APAC, Fossil Group stated, “It is our constant endeavor to offer products that not only appeal to our consumers’ sense of style but also meet their changing requirements. India is the fastest growing market in the APAC region with a CAGR of more than 40%. Smartwatches are slated to constitute about 40 per cent of wearable devices by the end of 2016 and through the launch of the new range we aim to capture a considerable share of the market. With the growing penetration of digital technology we recognized the need to meet the requirements of the millennial trendsetter”.
