Sustainability Meets Innovation via uPVC: Industry expert shares experience

The construction industry in India is undergoing a significant transformation, driven by the growing need for sustainable practices and eco-friendly materials. Among these materials, unplasticized polyvinyl chloride (uPVC) has emerged as an excellent choice, especially for doors and windows in residential and commercial buildings. The durability, energy efficiency and low maintenance needs of uPVC make it a preferred choice for modern construction. Avanish Singh Visen, Director and CEO of Encraft India Pvt Ltd, has been a key figure in promoting the widespread use of uPVC in the Indian market, projecting it as a viable solution for sustainable architecture. 

The rise of uPVC in the Indian construction sector can be attributed to several factors. Unlike traditional materials such as wood and aluminum, uPVC offers excellent thermal insulation, reducing energy consumption for heating and cooling. This makes it an ideal choice for green building initiatives, as it helps reduce the carbon footprint. However, despite its advantages, uPVC initially faced resistance due to misconceptions about its environmental impact and aesthetic appeal. Overcoming these challenges required innovation and education, with companies like Encraft India Pvt. Ltd. leading. Encraft, led by Avanish Singh Visen, has been instrumental in dispelling myths and demonstrating the benefits of uPVC, especially in terms of sustainability and long-term cost savings. 

Avanish’s role in Encraft’s success cannot be underestimated. His leadership has earned the company significant recognition within the industry. Encraft has been awarded as the “Best UPVC Brand in Construction and Infrastructure Industry” for four consecutive years, an honor bestowed by Mr. Sanjay Kulshreshtha, Chairman, HUDCO. In addition, Avanish Singh Visen himself was awarded the prestigious Atal Udyog Ratna Award, which reflects his contribution to the industry. Encraft’s commitment to innovation was further 
recognized by Shri PS Dhami, Chief Minister of Uttarakhand, who honored the company for “Best Use of Technology in Manufacturing of Doors and Windows”. These accolades highlight the company’s dedication towards quality, technology and sustainability under the guidance of Visen. 

As India moves towards sustainable urban development, uPVC is set to play a vital role in shaping the country’s construction landscape. Encraft’s continued focus on technological advancements and eco-friendly production processes has established it as a pioneer in the green building movement. Through its innovative uPVC solutions, Encraft has proven that sustainable materials can deliver functionality and aesthetic appeal. With industry leaders like Avanish Singh Visen, the future of uPVC in Indian architecture looks bright, offering a path towards more energy-efficient and environmentally responsible construction.