Many prospective homeowners were offended by an engineer from Delhi NCR's post about the exorbitant costs of under-construction apartments in Noida.  The 'Witty Engineer' on Instagram, Kashish Chhibber, expressed his shock at the 15 crore price tag for a 4BHK flat at the ATS Knightsbridge project in Noida Sector 124. 

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In his viral Instagram post , he said, "I'm forced to wonder who is buying these apartments. What work do they do?" he said. "No matter how many jobs I switch, no matter how much I trade or invest, will I ever be able to afford a 4BHK in this society?" Another user wrote, "Any legit reason why people are buying 15Cr flats in Noida? For context with that money: you can buy a villa in Dubai, a 3BHK apartment in Singapore, or an apartment in a prime spot in Manhattan, New York."

Some, however, defended the cost by emphasising the project's status as a luxury item. "It's not a normal project, it's a luxury project and hence the prices. The 3BHK is 6000 sqft. 6BHK is 10000 sqft. It will also have amenities like a dedicated concierge,a user said.