Social media platforms are set ablaze with virtual influencers across the globe. These fictional computer-generated 'people' have realistic characteristics, and features and look almost the same as humans.
The virtual influencers can be customised to give a graphical representation of a real person. India has also hopped onto the trend, and we now have our own virtual influencer – Kyra.
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India's first meta-influencer – Kyra, is based in Mumbai and now has more than 1,00,000 followers on her Instagram account. She debuted in December 2021, and her official birthday is celebrated on January 28, 2022.
The virtual influencer has been designed by an influencer marketing platform named TopSocial India. She was created by a 26-year-old engineer, Himanshu Goel, the platform's business head.
Himanshu holds an MBA from Ahmedabad and has been directing this project since its conception in 2020. The engineer launched Kyra in January 2022.
As per Himanshu, Kyra is being approached as a whole company. She will eventually be self-sufficient and unaffiliated with any agency. At the moment, she doesn't have any reference to the brand's name.
This new-age influencer has recently clocked in 1,00,000 followers on Instagram. She recently celebrated this success by thanking her followers for participating in her journey.
She posted a picture of herself in a blue shirt along with the caption, "100,000! I could never have imagined so many people would choose to follow me when I started. The last 5 months have been a beautiful, chaotic journey. Thank you to all those who have joined me on this ride. Watch this space as there is still a lot more to come."
Her gratitude post went viral on Instagram as netizens showered her with lots of compliments. Interestingly, many people mistook Kyra to be a real woman.
An Instagram user wrote, “Welcome to the real world”.
“You look absolutely gorgeous”, said another.
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