When in Rome, they said, do what the Romans do. But was making strange beer counted in that? Indian microbreweries have had the odd flavoured masala chai or filter coffee beer, but nothing could beat this Polish company called The Order of Yoni making a brew with a ‘special ingredient’: Vaginal bacteria of ‘hot supermodels’.
Dubbed as the world’s first vagina beer, The Order of Yoni, made from the ‘vaginal lactic acid of hot underwear models’, went on sale from July 28 in some of Polish cities. Yoni, a Sanskrit word which connotes to vagina or womb, was chosen by the eccentric maker as a brand name.
So what does the beer promise?
“Imagine woman of your dreams, your object of desire. Her charm, her sensuality, her passion… Try her taste, feel her smell, hear her voice… Imagine her massaging you passionately and whispering into your ear everything you want…” reads the website.
“A golden drink brewed with her lure and grace and flavoured with wild instincts. Imagine a beer which every sip offers a rendezvous with this hot woman of your dreams… she hugs you and kisses you gently, looking straight into your eyes…” they add. And encashing on manly desires, they ask, “How much would you give for such a beer?” The bottles are priced at 25 zloty or Rs 466 a bottle.
There is also a promotional video and the label attached to each bottle. The label lures consumers with images of models in lingerie with a message, “You are drinking the essence of Paulina”.
The beer has been made in two versions: Bottled Lust and Bottled Passion, both containing 8 per cent alcohol by volume.
While the company has been criticised for being ‘sick and misogynistic’, there are also health concerns that have been raised. The brewery stressed that the models had undergone gynaecological examinations, and then the material was double-checked in the Poznan lab to make sure the lactic acid bacteria were isolated from the smear. The website also added that each bottle will be dated with the date the model was swabbed for that particular batch.