DUBAI: Qatar's leading telecommunications provider Qtel finds a mention in the latest edition of the Guinness Book of World Records for auctioning off the world's most expensive mobile number.
Though the auction took place two years ago, it finds mention only in the 2009 edition, scheduled for release worldwide on Thursday.
The number 666-6666 was auctioned for a record 10 million Qatari riyals ($2.75 million according to then exchange rates).
"The most amount of money paid for a mobile (cell) phone number is 10 million QAR (then $2.75 million), by an anonymous Qatari bidder for the number 666-6666 during a charity auction hosted by Qatar Telecom in Doha May 23, 2006," the Guinness certificate to Qtel acknowledging the feat reads.
"Qtel has a long track record of innovative campaigns for the local community and we are very proud to have the mobile number auction commemorated in this way," Adel Al Mutawa, executive director of Qtel's group communications, said in a statement.
The previous record price for a phone number was made in China, where 8888-8888 sold for $480,000.