British mannequin maker Rootstein will soon debut its skinniest male form ever - one equipped with a 35-inch chest and a 27-inch waist.
A starved-looking male mannequin will make its debut next month in Britain, according to New York magazine.
The super-skinny figure comes as doctors report more male patients are being treated for eating disorders.
Stuart Koman, president and CEO of Walden Behavioral Care, a treatment center near Boston, said that male anorexia seems to be on the increase.
"We are seeing men younger and younger, and we recently treated an 11-year-old. It used to be just very occasional that we would treat a man with an eating disorder. Now it's pretty constant, at a low level," the New York Daily News quoted him as saying.
According to New York magazine, while only 10% of eating disorder sufferers were men in 1990, today that number's jumped to 25%.