Television personality Noel Valladares and his two companions were gunned down Monday in Tegucigalpa, Honduran police said.
A fourth person was wounded in the attack, police inspector Jose Martinez told reporters.
Unknown assailants opened fire on the host of the entertainment programme "Tecolote" and the other three people as they walked out of the Maya TV studios in the Honduran capital, the inspector said.
Valladares died on the spot, according to Martinez.
Honduras experienced 6,723 murders between Jan 1 and Dec 15 of last year, or an average of 81.5 homicides for every 100,000 inhabitants, the chancellor of the National Autonomous University said at the end of last year.
The numbers were compiled by the university's Violence Observatory.
